Thursday, September 1, 2011

Go Big by Cory Cotton


What a fun book to read!  You may have heard of these guys--or you may have seen their exploits on youtube.  One day, Tyler (one of the five college guys) was making a bet that he could hit the new basketball goal with a wild shot.  And he did!  When all of the guys got home and went out to watch Tyler's new feat, they all got involved...with a video camera to record their craziness.  That was the beginning....not just of some wild and crazy basketball shots, but of a whole future they hadn't planned.

These guys posted the video of their crazy accomplishments on youtube and it went viral.  From there, they began to own the vision they had of Dude Perfect--the name they came up with for their style of basketball, their company, their brand---their new life.  In fact, Cory was in San Diego with Campus Crusade for Christ and while at UCSD, he watched LeBron James King playing basketball.  He was so passionate about his new venture, that he dared to approach LeBron with the video on his phone and ask him to watch it.  And he did.  In the meantime, the other guys were owning their passion by creating a new video called Dude Perfect: Summer Camp Edition while at a Christian summer camp called Sky Ranch.  That was just the beginning.

These guys haven't just created a business; they are living their passion.  This book isn't just a tale of 5 guys making incredible basketball shots; it's a handbook to teach you how to attain the goals of your own passion.  They spell it out in 5 steps:  Get Excited, Own It, Blink Later, Inspire Others and Give Back.

I can tell you that as I read this book, I began to get excited about my own passion again.  I highly recommend this book--written by a very insightful young man.

I'd give this book 5 out of 5 stars!
Thank you to Tyndale  for providing this book for review. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.

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